WHO? Insights
4
🏆
Good conversion rate
3.2% conversion rate — you're beating the e-commerce average of 2%! Keep doing what you're doing.
📱
Mobile vs desktop gap
52% of your visitors browse on mobile, but orders mostly come from desktop. Your mobile shopping experience might be getting in the way.
🤖
Your store appears in AI search engines
296 visits from GPTBot, ClaudeBot and others. Your products may appear as answers in ChatGPT, Perplexity or Google AI — free visibility on tomorrow's discovery channels.
🔗
Single channel dependency
39.9% of visitors come from Google Organic. Great that it's working, but if that channel drops, you lose all traffic. Worth diversifying.
Visitors
↑ 11.2%
7.764
12 active now
Orders
↑ 17%
248
3.2% conversion
Revenue
↑ 17.6%
4.824,00 £
19,45 £ avg. order
Visitors today
47
Active now
12
Avg. order
19,45 £
Visitors
Who is visiting your site and where the traffic comes from.
Top visitor source
Google Organic
3100 Visitors / 39.9%
Visitors today
47
12 active now
Visitor sources
+ Conversion
Source
Visitors
Orders
Conversion
Revenue
Google
Google Organic
39.9% of visitors
3100
93
3%
1.862,00
Direct
Direct
27% of visitors
2098
48
2.3%
926,00
FB Ads
Facebook Ads
18% of visitors
1400
62
4.4%
1.226,00
Instagram
Instagram
10% of visitors
780
14
1.8%
202,00
Email
Email
5% of visitors
386
31
8%
608,00
Visitor devices
Mobile
4037 Visitors
52%
Desktop
3028 Visitors
39%
Tablet
699 Visitors
9%
Latest visitors · 7 records
Activity feed: where they entered, where they ended up, and how long the session lasted.
refresh in 2s
A visitor appears here as soon as they arrive from a real source (Facebook, Google, etc.), open a second page, or add a product to the cart. Fast single-page direct hits and known bots are filtered out. Tracking runs from the date the module was installed.
| Status | Source | Dev. | Pages | Quality | Duration | Entry | Now / last page | Date |
|---|---|---|---|---|---|---|---|---|
|
Active
|
Google
Google Organic
|
👁 5 | Very active | 4m 32s now-2 |
ENTRY
Home
|
NOW ON
Elegance Sofa
|
- | |
|
Active
🛒 In cart
|
FB Ads
Facebook Ads
|
👁 3 | Active | 2m 18s now-5 |
ENTRY
Lagos Chair
|
NOW ON
Cart
|
- | |
|
Gone
|
Direct
Direct
|
👁 7 | Shallow | 8m 45s now-12 |
ENTRY
Home
|
LAST PAGE
Order Confirmed
|
- | |
|
Gone
|
Email
Email
|
👁 2 | Shallow | 1m 05s now-18 |
ENTRY
Sale
|
LAST PAGE
Manhattan Table
|
- | |
|
Gone
🛒 Abandoned
|
Google
Google Organic
|
👁 4 | Active | 3m 22s now-24 |
ENTRY
Sofas
|
LAST PAGE
Oslo Sofa
|
- | |
|
Gone
|
Instagram
Instagram
|
👁 6 | Very active | 5m 10s now-31 |
ENTRY
Minimal Shelf
|
LAST PAGE
Checkout
|
- | |
|
Gone
|
Direct
Direct
|
👁 1 | Shallow | 0m 18s now-38 |
ENTRY
Office Chairs
|
LAST PAGE
Office Chairs
|
- |
Orders · 6 records
Which traffic drives sales and what devices customers buy from.
Source:
Total revenue
4.824,00 £
248 orders in the selected period
Avg. order
19,45 £
per order
Top selling product
Elegance 3-Seater Sofa
28 pcs
·
560,00 £
Where your orders come from
Google Organic
37.5%
Facebook Ads
25%
Direct
19.4%
Email
12.5%
Instagram
5.6%
Where your most valuable orders come from
Google Organic
1.862,00 £
Facebook Ads
1.226,00 £
Direct
926,00 £
Email
608,00 £
Instagram
202,00 £
Which devices your orders come from
Desktop
143 orders
Mobile
89 orders
Tablet
16 orders
Latest orders
| Order | Customer name | First source ⓘ | Last source ⓘ | Dev. | Total | Date |
|---|---|---|---|---|---|---|
| #5421 | James Smith |
Google
Google Organic
|
Direct
Direct
|
89,99 £ | 13.07.2026 12:41 | |
| #5420 | Emma Johnson |
FB Ads
Facebook Ads
|
FB Ads
Facebook Ads
|
34,50 £ | 13.07.2026 11:11 | |
| #5419 | Oliver Brown |
Email
Email
|
Direct
Direct
|
24,99 £ | 13.07.2026 09:11 | |
| #5418 | Sophie Williams |
Google
Google Organic
|
Google
Google Organic
|
55,00 £ | 13.07.2026 07:11 | |
| #5417 | Harry Jones |
Instagram
Instagram
|
Direct
Direct
|
18,50 £ | 13.07.2026 04:11 | |
| #5416 | Charlotte Davis |
Direct
Direct
|
Email
Email
|
47,99 £ | 13.07.2026 01:11 |
Bot traffic
Crawlers, scrapers and AI bots visiting your site — excluded from real visitor reports.
Most active bot
Googlebot
524 hits / 42.3% of bot traffic
Bot hits
1.240
8 unique spies / 34 Pages
Bots in selected period
Googlebot42.3%
GPTBot20.0%
AhrefsBot15.0%
SemrushBot11.9%
Bingbot6.9%
ClaudeBot3.9%
Bots in selected period
🤖
Googlebot
SEO Crawler
Hits
524
Pages
Last visit
Last page visited
42.3%
🤖
GPTBot
AI Crawler
Hits
248
Pages
Last visit
Last page visited
20%
🤖
AhrefsBot
SEO Tool
Hits
186
Pages
Last visit
Last page visited
15%
🤖
SemrushBot
SEO Tool
Hits
148
Pages
Last visit
Last page visited
11.9%
🤖
Bingbot
SEO Crawler
Hits
86
Pages
Last visit
Last page visited
6.9%
🤖
ClaudeBot
AI Crawler
Hits
48
Pages
Last visit
Last page visited
3.9%